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You will
Attract A Bigger Audience
for Your TV Series & Other Work
with our
Unit, Launch, & Corporate

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“The 3 Biggest PR Mistakes TV Producers Make – and How to Avoid Them”

Television is embarking on
  a new frontier.
You can be on the forefront with our help.  

Hello! I’m Susan Stafford, the creator of the award-winning UNIT:PR.

If you feel confused by the changes in the industry, you’re not alone.

The good news is that you can maximize the new opportunities you have to shine in print, television, radio, and online. I’ll show you how.

After all, media and technology only connect with audiences when it makes them feel connected.

That’s why my goal is to tell the heart of your story – on a variety of platforms – so you can build your audience – and ultimately get even more work doing what you love.


Find out more ​

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“Always be a first-rate version of yourself and not a second-rate version of someone else,” – Judy Garland 

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What are
Your Goals?

Drive Maximum Viewers to Your Television Series

You will go from being a virtual unknown to buzzed-about, must-see TV with the help of our unit and launch publicity service. Our trick is we do things a bit differently – and better – so you can command not only your biggest audience, but ultimately secure more work doing what you love.

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Amplify Your Production Co’s Visibility & Credibility

You will grow your business faster and become a leader in the field with our tailored corporate publicity service that gets your news out to the industry. Go from being just another production company to a stand-out, savvy shop that commands attention - for all the right reasons. 

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Stretch Your PR Budget Further With Our e-Products

 You can save your publicity budget – and still get results - by doing a few things in-house. That’s why I’ve distilled years of publicity expertise into easy-to-use information products available at the click of a button. This is your time – and these must-have products will ensure you make the most of often lost opportunity.


Our Work

Click on the boxes below for a small sample with coverage highlights of some of the 100 plus TV series we’ve worked on – past and present – since launching in 2006. A rooster clients is below the boxes. For a full list with seasons, please email me.

    Top Chef Canada

    Season 1, 2, 3, and 4 unit, launch, and episodic publicity including several cross-Canada publicity tours and major Toronto media events for the top rated series in Food Network Canada's history. UNIT:PR won a joint Canadian Public Relations Society ACE Award in 2012 for Top Chef Canada's publicity campaign with Shaw Media. Click on anywhere on this text to see 5 coverage highlights.

    Undercover Boss Canada

    Block 1, 2, 3, and 4 unit and launch publicity services for W Network's top series including managing publicity and marketing departments for each company associated with the series. Click anywhere on this text to see 5 coverage highlights.

    Eat St.

    Season 1, 2, 3, and 4 unit and launch publicity services for this Food Network Canada series. Strategies included several highly-successful cross-Canada publicity tours for host James Cunningham and support on the Penguin Canada book launch of companion cookbook. Click anywhere on this text to see 5 coverage highlights.

    Chopped Canada

    Unit and launch publicity services for the highest-rated series in Food Network Canada's history. Click anywhere on this text to see 5 coverage highlights.

    Be the Boss Canada

    Block 1 and 2 unit and launch publicity services for this W Network series. Click anywhere on this text to see 5 coverage highlights.

    World’s Weirdest Restaurants

    Season 1 and 2 unit and launch publicity services that included pop-up restaurant publicity stunts in Toronto and Vancouver. Click anywhere on this text to see 5 coverage highlights.

Insight Productions  • “Top Chef Canada” :: Alliance/Dream Productions “Undercover Boss Canada” “Be The Boss Canada” :: Paperny Entertainment “Chopped Canada” “Eat St.” “Glutton for Punishment” “Yukon Gold” “World’s Weirdest Restaurants” “Consumed”“100 Mile Challenge” “Chop Shop” “Road Hockey Rumble” “Devil Plays Hardball” “Dussault Inc.” “Dust Up” “The Stagers”  :: Cineflix “Property Virgins” – Season one“Wedding SOS” “Property Brothers” “Cash & Cari” :: Big Soul Productions “By the Rapids” :: Buck Productions “Cake Walk” :: Worldwide Bag Media “Anna & Kristina’s Beauty Call” “Anna & Krstina’s Grocery Bag” :: Pixcom “Pop! Quiz”:: JV Productions “Live Here, Buy This” “The Perfect Place” :: DHX Media “22 Minutes” :: E1 “Sugar Stars” :: Proper Television “Come Dine With Me” “Four Weddings Canada”“Four Houses Canada” “Secret Life Of…”“Redemption Inc.” “Junk Raiders”  :: General Purpose Pictures “Making House” :: Dreamfilm Productions “Hyper Parents, Coddled Kids” “Boomer Generation” “Generation Jobless” “Thoroughly Modern Marriage” :: Apartment 11 Productions “In Real Life” • “Cross Country Fun Hunt” Fusion Television“Candice Tells All” “Fearless in the Kitchen” “Homewreckers” Sinking Ship Entertainment “Are we there yet?: World Adventure” “Roll Play” “The Jungle Room” and “The Ocean Room” :: Suddenly SeeMore Productions “No Opportunity Wasted” “Pawnathon” “Howie Do It” “Stratusphere” “Second City Next Comedy Legend”   :: Sunday Night Entertainment •“Flying Solo” ::  Prairie Dog Film + Television •“Blackstone” (S4)  
Shout outs
a few
Shout Outs
about the work you can expect

  • Bob Blumer

    Host, Food Network
    “Susan generates more ink than Kat Von D.” 
  • Morgan Elliott

    Owner, Suddenly SeeMore…Productions Inc.
    “The level of professionalism and creativity is constant. UNIT:PR never disappoints.” 
  • David Lerech

    Senior Development Producer, Proper Television
    “Using a combination of classic, hard work and innovative, out-of-the-box approaches, UNIT:PR always produce tremendous results.” 
  • Bill Harris

    TV Critic, Sunmedia
    “Susan is a true professional – helpful, efficient, friendly…” 
  • Netta Rondinelli

    Communications Manager, Corus Entertainment
    “There are few companies that do as good and thorough a job as UNIT:PR. I recommend you to everyone.” 
  • Evan Adelman

    Talent Manager
    “I have worked with hundreds of publicists on several continents. UNIT:PR are by far some of the finest publicists I’ve worked with.” 
  • David Paperny

    Executive Producer and Partner, Paperny Entertainment

    “A great strategic thinker” 

  • Mark Lysakowski

    Supervising Producer, Insight Productions

    “I know that my series’ publicity needs are in excellent hands with UNIT:PR” 

  • Owen McCorquodale

    Senior Publicist, Corus Entertainment

    “UNIT:PR is a leader in what they do.” 

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Contact Information

We love hearing from you so if you have any questions about products or services, please email us by filling out the form below. We’ll do our best to get back to you in within two business days.
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Phone: 416.506.1238
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“If you want to
Achieve Greatness
Stop Asking for Permission”
– Eddie Colla