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“You’ll Get More Publicity Doing This: The 3 Publicity Photos Media Crave”

“Susan generates more ink than Kat Von D,”
- Bob Blumer, Food Network host
You deserve
  to be seen.

Hello! I’m Susan Stafford, an award-winning publicist who has launched over 130 TV series and docs, worked with media worldwide, and helped producer secure renewals and greenlights.

Not only that, but I’m a published writer myself – having written for the Globe & Mail and one of the top photography magazines in the world Photo District News in New York City. One more fun fact? I used to be an assistant for film director Sam Mendes in London, England

How does this help you? Click below to see how I’ve distilled years of knowledge into easy-to-use publicity products and services designed to help you reach your goals.

Get More Publicity Now ​

What are
Your Goals?

“UNIT:PR is a leader in what they do,”
- Owen McCorquodale, Publicity Manager, Corus

Get Media Coverage

You will go from being a virtual unknown to a buzzed-about, must-see TV and/or production company with the help of my bespoke publicity service that include unit, launch and corporate publicity. My trick is I do things more efficiently – and better – so you can command not only your biggest audience, but ultimately secure more work doing what you love.

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Get PR Advice

Sometimes you need an answer ASAP and you don’t want to wait. If you are in the entertainment industry (from execs to students) and have any film or television publicity questions, you can call me anytime. Email me to get more information and I’ll get back to you within an hour during business hours EST. 

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Access PR Secrets

 You can get the competitive edge – and reach your business goals faster – with these publicity products. I’ve distilled years of publicity expertise into easy-to-use information products available at the click of a button. This is your time – and these must-have products will ensure you make the most of ALL of your publicity opportunities.


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“Always be a first-rate version of yourself and not a second-rate version of someone else,” – Judy Garland 

The Blog

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Our Work

Click on the boxes below for a sample of coverage highlights from some of the 130 plus TV series we’ve worked on – past and present – since 2006.

“A Great Strategic Thinker,”
- David Paperny, Paperny Entertainment

    Top Chef Canada

    Season 1, 2, 3, and 4 unit, launch, and episodic publicity including several cross-Canada publicity tours and major Toronto media events for the top rated series in Food Network Canada's history. UNIT:PR won a joint Canadian Public Relations Society ACE Award in 2012 for Top Chef Canada's publicity campaign with Shaw Media. Click on anywhere on this text to see 5 coverage highlights.

    Undercover Boss Canada

    Block 1, 2, 3, and 4 unit and launch publicity services for W Network's top series including managing publicity and marketing departments for each company associated with the series. Click anywhere on this text to see 5 coverage highlights.

    Eat St.

    Season 1, 2, 3, and 4 unit and launch publicity services for this Food Network Canada series. Strategies included several highly-successful cross-Canada publicity tours for host James Cunningham and support on the Penguin Canada book launch of companion cookbook. Click anywhere on this text to see 5 coverage highlights.

    Chopped Canada

    Unit and launch publicity services for the highest-rated series in Food Network Canada's history. Click anywhere on this text to see 5 coverage highlights.

    Be the Boss Canada

    Block 1 and 2 unit and launch publicity services for this W Network series. Click anywhere on this text to see 5 coverage highlights.

    World’s Weirdest Restaurants

    Season 1 and 2 unit and launch publicity services that included pop-up restaurant publicity stunts in Toronto and Vancouver. Click anywhere on this text to see 5 coverage highlights.

Insight Productions  • “Top Chef Canada” :: Alliance/Dream Productions “Undercover Boss Canada” “Be The Boss Canada” :: Paperny Entertainment “Chopped Canada” “Eat St.” “Glutton for Punishment” “Yukon Gold” “World’s Weirdest Restaurants” “Consumed”“100 Mile Challenge” “Chop Shop” “Road Hockey Rumble” “Devil Plays Hardball” “Dussault Inc.” “Dust Up” “The Stagers”  :: Cineflix “Property Virgins” – Season one“Wedding SOS” “Property Brothers” “Cash & Cari” :: Big Soul Productions “By the Rapids” :: Buck Productions “Cake Walk” :: Worldwide Bag Media “Anna & Kristina’s Beauty Call” “Anna & Krstina’s Grocery Bag” :: Pixcom “Pop! Quiz”:: JV Productions “Live Here, Buy This” “The Perfect Place” :: DHX Media “22 Minutes” :: E1 “Sugar Stars” :: Proper Television “Come Dine With Me” “Four Weddings Canada”“Four Houses Canada” “Secret Life Of…”“Redemption Inc.” “Junk Raiders”  :: General Purpose Pictures “Making House” :: Dreamfilm Productions “Hyper Parents, Coddled Kids” “Boomer Generation” “Generation Jobless” “Thoroughly Modern Marriage” :: Apartment 11 Productions “In Real Life” • “Cross Country Fun Hunt” Fusion Television“Candice Tells All” “Fearless in the Kitchen” “Homewreckers” Sinking Ship Entertainment “Are we there yet?: World Adventure” “Roll Play” “The Jungle Room” and “The Ocean Room” :: Suddenly SeeMore Productions “No Opportunity Wasted” “Pawnathon” “Howie Do It” “Stratusphere” “Second City Next Comedy Legend”   :: Sunday Night Entertainment •“Flying Solo” ::  Prairie Dog Film + Television •“Blackstone” (S4)  
Shout outs
a few
Shout Outs
about the work you can expect

  • Bob Blumer

    Host, Food Network
    “Susan generates more ink than Kat Von D.” 
  • Morgan Elliott

    Owner, Suddenly SeeMore…Productions Inc.
    “The level of professionalism and creativity is constant. UNIT:PR never disappoints.” 
  • David Lerech

    Senior Development Producer, Proper Television
    “Using a combination of classic, hard work and innovative, out-of-the-box approaches, UNIT:PR always produce tremendous results.” 
  • Bill Harris

    TV Critic, Sunmedia
    “Susan is a true professional – helpful, efficient, friendly…” 
  • Netta Rondinelli

    Communications Manager, Corus Entertainment
    “There are few companies that do as good and thorough a job as UNIT:PR. I recommend you to everyone.” 
  • Evan Adelman

    Talent Manager
    “I have worked with hundreds of publicists on several continents. UNIT:PR are by far some of the finest publicists I’ve worked with.” 
  • David Paperny

    Executive Producer and Partner, Paperny Entertainment

    “A great strategic thinker” 

  • Mark Lysakowski

    Supervising Producer, Insight Productions

    “I know that my series’ publicity needs are in excellent hands with UNIT:PR” 

  • Owen McCorquodale

    Senior Publicist, Corus Entertainment

    “UNIT:PR is a leader in what they do.” 

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Phone: 416.506.1238